¡Se acabó la votación y el ganador es el receptor de los Medias Blancas!
Well apparently, having cute blonde girls parade around the top of the dugout with your marketing slogan all over their shirts will be a boon to your enterprise. The ChiSox pulled it off, getting enough votes to send everybody’s favorite punching-bag, A.J. Pierzynski to the All-Star Game.
With a sly marketing move, the White Sox are trying to replicate the success they had last year in getting Scott Podsednik to the All-Star game by rallying their fan base to vote in the millions. This time around, they are using wit instead of good ol’ fashioned barn storming. Their slogan? In an ode to Cubs catcher Michael Barrett, they want you to “Punch AJ.”
Of course, many disgruntled majorleaguers would probably oblige the request, but the marketing office in Chi-town’s southside simply wants you to vote him on the All-Star Roster.
And sell some t-shirts while they’re at it.