Derek Jeter is launching his own brand of cologne. It’s called “Driven.” From FoxSports.com:
The fragrance, the first in a line of men’s grooming products bearing Jeter’s name, goes on sale in November.
“I have been very involved with creating this fragrance — everything from the blend of scents to the design of the bottle and logo,” Jeter said in the news release. “I did have some help, however. Because women buy a large percentage of the men’s grooming products sold in the U.S., I asked my mother Dot and sister Sharlee to be part of the project.
“I wanted to make sure the final product was something men would like to wear — and that women would want them to wear.”
The fragrance is a blend of chilled grapefruit, clean oak moss and spice.
The promotional poster for “Driven” uses the tagline, “Life without limits.” An interesting choice of words, considering Jeter’s historically limited range.