Here we go again. The NY Times reports that Major League Baseball is going to agree to an exclusive deal with DirecTV for the distribution of the Extra Innings package.
That’s right, exclusive.
As if we didn’t feel exclusive enough getting ripped off every year for the right to watch baseball.
But now we, if we so desired, would have to switch our cable or satellite provider to DirecTV in order to get MLB Extra Innings.
I don’t know what’s worse. Paying boatloads of money, or not giving a rat’s ass anymore and just not watching the game.
I also don’t know what’s the whole purpose of these exclusive deals. Sure, you’ll say, it’s the money. Of course, they’re going to get $700 million over seven years as opposed to the $70 million that InDemand – the company that used to distribute Extra Innings – offered to renew its contract.
But who’s actually going to pay for that package? The “millions” of subscribers that are going to switch over to DirecTV?
The NYT reports Extra Innings as having 750,000 subscribers.
Let’s do the math, 750,000 x $129 = 96,750,000. That’s $96 million a year, about $670 mill for seven years. Sketchy math, I know, since I don’t take into consideration the potential DROP in subscribers.
So does DirecTV absorb the cost in hopes of landing many more subscribers? I mean, MLB Extra Innings was available through DTV before this deal, why would it increase the subscriber-base by restricting the distribution channels?
I don’t know, maybe I can get some of those executives that spoke on the DL to the Times to tell me.
What I do know is that there’s a good chance the pricing breakdown for the package could go up for DirecTV subscribers who want the package (a pricey one at that).
Otherwise I’m going to whine and complain, and like our good friend “forager” who tipped this story, cry in my beer.
Oh and not only will I NOT buy the MLB Extra Innings package as I have done for the past three years, because obviously I don’t have DirecTV, but I doubt I’ll buy the MLB.TV service.
I dunno. I certainly wasn’t expecting to be thinking about this in January; I thought I was just going to punch in my credit card in March.