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By The Associated Press | October 7, 2007

A new Derek Jeter cologne is on the way.

On the heels of the phenomenal success of Jeter’s first cologne, “Driven,” cosmetics firm Avon Products Inc. has signed the New York Yankees shortstop to a new deal in which it will create a second fragrance in Jeter’s signature line, known as “Derek Jeter Presents: Rue”

“This unique and compelling fragrance will reflect the unique personality of one of the most rueful men in America,” according to an Avon press release.

The fragrance will go on sale across America in November, just in time to give it to your most rueful relatives for Christmas.

“I have been deeply involved with creating this fragrance – everything from the achingly tragic blend of scents to the ‘crying Joba’ logo,” Jeter says in the press release. “I did have some help, however. Because my teammates are also among the most rueful men in this country, I asked A-Rod and┬áJohnny Damon┬áto help me out with the new line.”

“I wanted to make sure the final product was something only truly despondent men would want to wear,” Jeter added.

The fragrance reportedly combines the essences of shame, regret, and despair with the subtle musk of utter defeat and the faintest hint of Joe Torre’s tears.

3 Responses to “Derek Jeter Presents: Rue”

  1. The really sad part is is that it took me a while reading this to figure out whether or not this was true.

  2. If they’re smart they’ll do like Nike and pair Jeter up with another smooth Mos Def jam for the commercials.

    “My Umi says shine your light on the world…”

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