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	<title>Comments on: Is Matsuzaka still worth it?</title>
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		<title>By: Skid Rowe</title>
		<link>http://umpbump.com/press/2007/11/20/is-matsuzaka-still-worth-it/comment-page-1/#comment-53923</link>
		<dc:creator>Skid Rowe</dc:creator>
		<pubDate>Thu, 22 Nov 2007 22:51:37 +0000</pubDate>
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		<description>Winning a World Series game is worth $100 million.   But it would be fun if the Sox sued Boras to recoup earnings against projections.</description>
		<content:encoded><![CDATA[<p>Winning a World Series game is worth $100 million.   But it would be fun if the Sox sued Boras to recoup earnings against projections.
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		<title>By: Nick Kapur</title>
		<link>http://umpbump.com/press/2007/11/20/is-matsuzaka-still-worth-it/comment-page-1/#comment-53922</link>
		<dc:creator>Nick Kapur</dc:creator>
		<pubDate>Thu, 22 Nov 2007 03:27:18 +0000</pubDate>
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		<description>I&#039;m not sure I entirely agree, Biff. I live in Japan too, and I can say that Matsuzaka is a pretty huge star over here. I mean, he even has his own generation named after him (the &quot;Matsuzaka generation&quot;). And he does have a pretty decent number of endorsements, as far as I can see from watching Japanese TV.

But I think what is at issue here is not how many personal endorsement contracts Matsuzaka can pull down, which is plenty, but how many endorsement contracts will get signed directly with the Red Sox organization, for putting signs on the oufield wall in Fenway and such, and those kinds of endorsements have not been as forthcoming.</description>
		<content:encoded><![CDATA[<p>I&#8217;m not sure I entirely agree, Biff. I live in Japan too, and I can say that Matsuzaka is a pretty huge star over here. I mean, he even has his own generation named after him (the &#8220;Matsuzaka generation&#8221;). And he does have a pretty decent number of endorsements, as far as I can see from watching Japanese TV.</p>
<p>But I think what is at issue here is not how many personal endorsement contracts Matsuzaka can pull down, which is plenty, but how many endorsement contracts will get signed directly with the Red Sox organization, for putting signs on the oufield wall in Fenway and such, and those kinds of endorsements have not been as forthcoming.
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		<title>By: Biff Scooter</title>
		<link>http://umpbump.com/press/2007/11/20/is-matsuzaka-still-worth-it/comment-page-1/#comment-53921</link>
		<dc:creator>Biff Scooter</dc:creator>
		<pubDate>Wed, 21 Nov 2007 22:59:57 +0000</pubDate>
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		<description>I lived in Japan for decades and another problem is Matsuzaka is not an upper echelon star a la even Nomo as far as pitchers go. Nomo got a tremendous amount of endorsements but Matsuzaka many years was not even the #1 pitcher when Seibu won their titles in Japan&#039;s Pacific league.

Plus add to the fact he&#039;s not all that charismatic and the main thing I recall from his off-field life in Japan was some drunk driving car accident he got in. Not exactly a ringing endorsement for Japanese who have incredibly strict drunk driving laws (no freakin&#039; points on your license there...you lose your license period for a year, I believe).</description>
		<content:encoded><![CDATA[<p>I lived in Japan for decades and another problem is Matsuzaka is not an upper echelon star a la even Nomo as far as pitchers go. Nomo got a tremendous amount of endorsements but Matsuzaka many years was not even the #1 pitcher when Seibu won their titles in Japan&#8217;s Pacific league.</p>
<p>Plus add to the fact he&#8217;s not all that charismatic and the main thing I recall from his off-field life in Japan was some drunk driving car accident he got in. Not exactly a ringing endorsement for Japanese who have incredibly strict drunk driving laws (no freakin&#8217; points on your license there&#8230;you lose your license period for a year, I believe).
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		<title>By: Rich</title>
		<link>http://umpbump.com/press/2007/11/20/is-matsuzaka-still-worth-it/comment-page-1/#comment-53920</link>
		<dc:creator>Rich</dc:creator>
		<pubDate>Wed, 21 Nov 2007 18:55:23 +0000</pubDate>
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		<description>World Series rings do wonders for attracting advertising dollars.



Also, what about the Dunkin Dugout? I find it hard to believe they kept their contract the same, what with the temporary kanji advertising.



Finally, merchandising anyone?</description>
		<content:encoded><![CDATA[<p>World Series rings do wonders for attracting advertising dollars.</p>
<p>Also, what about the Dunkin Dugout? I find it hard to believe they kept their contract the same, what with the temporary kanji advertising.</p>
<p>Finally, merchandising anyone?
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		<title>By: joe</title>
		<link>http://umpbump.com/press/2007/11/20/is-matsuzaka-still-worth-it/comment-page-1/#comment-53919</link>
		<dc:creator>joe</dc:creator>
		<pubDate>Wed, 21 Nov 2007 17:49:50 +0000</pubDate>
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		<description>sam kennedy needs to get his goldbrickin\&#039; ass in gear.  one game of a pitcher on the mound, with the home plate green-screen advertisement in view for 10 minutes or more an inning, is susbstantially more visibility than an everyday right fielder receives.  at least X5 more impressions.</description>
		<content:encoded><![CDATA[<p>sam kennedy needs to get his goldbrickin\&#8217; ass in gear.  one game of a pitcher on the mound, with the home plate green-screen advertisement in view for 10 minutes or more an inning, is susbstantially more visibility than an everyday right fielder receives.  at least X5 more impressions.
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		<title>By: altoids</title>
		<link>http://umpbump.com/press/2007/11/20/is-matsuzaka-still-worth-it/comment-page-1/#comment-53918</link>
		<dc:creator>altoids</dc:creator>
		<pubDate>Tue, 20 Nov 2007 23:03:14 +0000</pubDate>
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		<description>Hi, there&#039;s no question that Matsuzaka is HUGE in Japan. He&#039;s second after Ichiro - and definitely ahead of Matsui.

But, as that article correctly points out, he only comes out once in five games, which hurts his marketing potential.</description>
		<content:encoded><![CDATA[<p>Hi, there&#8217;s no question that Matsuzaka is HUGE in Japan. He&#8217;s second after Ichiro &#8211; and definitely ahead of Matsui.</p>
<p>But, as that article correctly points out, he only comes out once in five games, which hurts his marketing potential.
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