After whining themselves into the DirecTV deal, Cable suddenly forgot what team it’s playing for.
The technology landscape has changed dramatically since last year’s ill-fated DirecTV-Extra Innings exclusive deal; more and more people have migrated to the web to watch TV shows and download movies, something that’s been traditionally and intrinsically tied to the Television and the cable or satellite set top box.
Ironically, the Extra Innings deal would’ve forced subscribers to switch to the MLB.TV service, where they’d be able to watch most games from their computers at home or work. But due to huge fan outcry and a brief intervention by Congress, MLB New Media Goons, aka, MLB’s Advance Media arm decided to let Cable into the deal.
This time around, however, it’s Cable that’s about to screw us all over. And this time, I doubt there’s anything Selig or his henchmen can do to stop it.
From the AP:
NEW YORK –will experiment with a new pricing structure for high-speed Internet access later this year, charging customers based on how much data they download, a company spokesman said Wednesday.
As you all remember, Time Warner is part of that group of affiliates that own and operate In Demand, the system that distributes the MLB Extra Innings package to cable subscribers.
And this new pricing structure that they’re testing for broadband access will undoubtedly add a premium to the luxurious price that those of us who watch TV programming online (IE, baseball games through MLB.TV) already pay.
Now, let’s see — that pricing structure would be really bad news for any Web entity selling downloadable movies and TV shows. Customers of cable company broadband might think twice if the download would bust them through to the next tier of service, forcing them to pay more.
And, hmm, who is most threatened by Web entities selling movies and TV shows? Why — that would be cable companies! How coincidental! By making downloadable video more expensive, cable companies might convince customers to just watch cable TV or get a movie on cable’s pay-per-view. Amazing how that works, huh?
Sure, that this becomes the norm is only speculative, but the Net Neutrality issue has been brewing for a while, with Cable leading the charge that we ought to have a tiered system to pay for broadband.
And so, the fact that Networks are enticing people to watch TV online, and not to mention, the big push for online movie rentals, oh and of course, music downloads, will make broadband internet service providers (IE, Cable) only think of pulling schemes like Time Warner’s out of their digital rear ends.