For a content repository that is so overprotective of its material,’s announcement that it’ll allow recaps and highlights to be available on YouTube shows signs that MLB’s new media goons are starting to warm up to social media.

Except, of course, for those of us within the continental U.S. The new YouTube / MLB partnership has spawned a Japanese site ( and MLB’s Global portal on YouTube (not available in the U.S.).

From GigaOm’s

In addition to all full-length games from 2009 and the current season, the MLB.JP channel will feature condensed games, game replays, and FastCast, a quick recap of every game played on a given day. It will also have historic game footage and player highlight reels from Japanese MLB players.

Japanese baseball fans won’t be the only ones with access to MLB games for free; as part of the deal, YouTube will also make game clips and highlights available to fans in Australia, Brazil, New Zealand and Russia.

I’m not sure why wouldn’t also distribute some of those highlight clips and condensed games via YouTube here in the U.S. They could splash ads on videos that would get reposted on blogs and sites everywhere (’s video players don’t allow sharing).

Other content creators (or right-holders) do so in order to promote viewership of the material. Think of the way Hulu hosts some clips on YouTube but then reminds viewers they can get full shows on the site. But in general, this move is pretty harmless and somewhat positive.

Leave a Reply

    Recent Comments

    • planet hobbywood: This is very interesting.
    • Bren: He is a awesome player and a good man.. sweet.. polite.. friendly.. down to earth.. he never acted as though he...
    • HADAJUN( Japanese): Okajima a Japanese hero?
    • Rickt: I am the biggest Cal Jr fan around but one of my good friends played minor league baseball in the Orioles...
    • HADAJUN: I wish for play in Japan. The death is regrettable.


    Subscribe via email

    Enter your email address:


Featured posts

December 5, 2011

Will anybody get elected to the Hall of Fame this year?

Last week, we asked you to vote for who you would like to see enshrined in baseball’s Hall of Fame. The verdict? If it were up to UmpBump readers, nobody would make it in. The leading vote getter (so far) is Jeff Bagwell, who has 60% support. Of course, in the real voting, players need […]

January 5, 2011

Annual UmpBump Hall of Fame Balloting: 2011 Edition

In what has become an annual tradition, we here at UmpBump cast our ballots for the Hall of Fame on the eve of the announcements of the voting for the real Hall of Fame. Voters can vote for anyone ever who has been retired from baseball for at least five years and is not already […]

October 19, 2010

Crowdsourcing the Greats: The Top 10 Managers of All Time

Now that we’ve looked at every position on the diamond, as well as relief pitchers, we are nearing the end of our “Crowdsourcing the Greats” series. But before we finish, let’s turn one more time to the internet hoi polloi for answers on who the greatest baseball manager of all time was. As usual, we […]