POSTED BY Coley Ward ON 1:47 pm, December 20, 2011 - POSTED IN Rant
Today comes word that the Atlanta Braves are none too thrilled about the Pixar company’s efforts to copyright the name “Brave,” which is the title of the studio’s new movie about a young Scottish girl with bright red hair who, presumably, overcomes gender stereotypes and dragons on her way to save somebody from something.
The Braves’ opposition to the studio’s copyright claim is kind of crazy for the following reasons:
1. Brave is being produced by Pixar and released by Disney. The Braves train in Walt Disney World. Talk about biting the hand that feeds you.
2. The Braves are thieves themselves, having stolen the tomahawk chop from Florida State.
3. What is it with Georgia and crazy copyright claims? First Chick-fil-A sues the “Eat More Kale” guy and now this?
4. The Braves have done nothing since the season ended. Actually, they didn’t really do much over the last month of the season, either. They went 10-20 down the stretch — including 0-9 against Philadelphia and St. Louis. So really, it’s about time we heard something from Atlanta. But I’m guessing Atlanta fans were hoping for a free agent signing or trade.





1. (credit Pishi)
The Atlanta Braves have a trademark for various goods and services for the term BRAVES as well as different versions of the Atlanta Braves logo.
Those registrations cover goods and services such as “t-shirts, pants, headbands, et al”. I have not reviewed Pixar’s application, but it is my guess that its applications for BRAVE will cover similar goods and services as well.
In this case, Atlanta would have an interest in opposing Pixar’s application as the there is likelihood of confusion between the word marks “BRAVE” and “BRAVES”. However, merely objecting to the applications is not the end of the world.
Many applications are objected to for various reasons. Given that they have been in negotiations for some time, filing the objection allows them to preserve their rights and some additional time to negotiate.
If Atlanta was really upset, it is very likely they would have immediately pursued a federal injunction instead of filing the objections. The objections are handled through the US Trademark Office as opposed to the Federal Courts.
Prediction: Coexistence Agreement reached that will restrict the type of marketing that BRAVE can use and what products it can appear on e.g., you will not see BRAVE appearing on baseball bats.
2. Blame the fans, not the franchise.
3. No comment
4. The Braves traded Lowe to the Indians. They took Robert Fish in the Rule 5 Draft from the Angels. I won’t go into the multiple moves with releasing players, tendering contracts, and ML signings that have taken place.
Did I miss something, were there 29 Albert Pujols’ available, and the Braves were the one team left out??
You were saying?