The people who host Gamenight on ESPN Radio  were talking smack last night as to why the ChiSox decided to run a full-blown campaign to get A.J. Pierzynksi to the All-Star game. In case you didn’t notice, it worked.

“The White Sox should be ashamed” one dude said. Well, I’m telling you who SHOULD be ashamed, all those fans forking over $22 bucks for a cotton T-Shirt!

I received an email promoting this “exclusive offer” from the Sox Pride Club I belong to. Apparently, only members of the ChiSox fan club get a chance to buy the shirts, and considering that I (and however many of us are out there) am dumb enough to waste my money on a fanclub that gets me a plastic card, some desktop backgrounds and a “chance” to buy more crap, I’m not surprised they are taking me for a fool.

” I Punched A.J.” T-Shirts

How many times did you “Punch A.J.” for the final spot in the American League All-Star Roster? Now that he’s won, take advantage of this exclusive offer only for Sox Pride Club members. Buy an “I Punched A.J.” t-shirt now for only $21.95 (includes fees and shipping & handliing). Maximum of five t-shirts per Sox Pride Member. T-shirts available in extra-large only.

Besides, the shirt is fugly! Although, it wouldn’t look half-bad if I wear it with my 1959 World Series Cooperstown ChiSox hat…

Read the rest of this entry »

The people who host Gamenight on ESPN Radio  were talking smack last night as to why the ChiSox decided to run a full-blown campaign to get A.J. Pierzynksi to the All-Star game. In case you didn’t notice, it worked.

“The White Sox should be ashamed” one dude said. Well, I’m telling you who SHOULD be ashamed, all those fans forking over $22 bucks for a cotton T-Shirt!

I received an email promoting this “exclusive offer” from the Sox Pride Club I belong to. Apparently, only members of the ChiSox fan club get a chance to buy the shirts, and considering that I (and however many of us are out there) am dumb enough to waste my money on a fanclub that gets me a plastic card, some desktop backgrounds and a “chance” to buy more crap, I’m not surprised they are taking me for a fool.

” I Punched A.J.” T-Shirts

How many times did you “Punch A.J.” for the final spot in the American League All-Star Roster? Now that he’s won, take advantage of this exclusive offer only for Sox Pride Club members. Buy an “I Punched A.J.” t-shirt now for only $21.95 (includes fees and shipping & handliing). Maximum of five t-shirts per Sox Pride Member. T-shirts available in extra-large only.

Besides, the shirt is fugly! Although, it wouldn’t look half-bad if I wear it with my 1959 World Series Cooperstown ChiSox hat…

Read the rest of this entry »

*UPDATE TIME*

¡Se acabó la votación y el ganador es el receptor de los Medias Blancas!

Well apparently, having cute blonde girls parade around the top of the dugout with your marketing slogan all over their shirts will be a boon to your enterprise. The ChiSox pulled it off, getting enough votes to send everybody’s favorite punching-bag, A.J. Pierzynski to the All-Star Game.

—–

With a sly marketing move, the White Sox are trying to replicate the success they had last year in getting Scott Podsednik to the All-Star game by rallying their fan base to vote in the millions. This time around, they are using wit instead of good ol’ fashioned barn storming. Their slogan? In an ode to Cubs catcher Michael Barrett, they want you to “Punch AJ.“

Of course, many disgruntled majorleaguers would probably oblige the request, but the marketing office in Chi-town’s southside simply wants you to vote him on the All-Star Roster.

And sell some t-shirts while they’re at it.

Oooh, that had to hurt.

No, not Barrett’s cheap shot to Pierzynski’s grill, but the Grand Slam and a two-run homer that White Sox second baseman Tadahito Iguchi hit in the game.

Boy Cubs do suck. Quit blocking the plate Barrett, or you’ll get run over like roadkill everytime.

The line (through 5 innings): T Iguchi 2B AB3 H3 R2 RBI6 2HR